資源簡介

(共48張PPT)
Unit 4
Everyday
economics
Starting out & Understanding ideas
BY MICHELLE
Starting out
01
How did people make payments in ancient times
Watch the video and answer the questions.
What is the video about
What stages are mentioned in the video What are they like
What is the video about
The video is about the development of currency.
1. A barter system
2. small pieces of bronze
3. paper money
4. coin＆paper currency
5. mobile payment
What stages are mentioned in the video What are they like
There are different stages in the development of currency. Long before money was invented, people used a barter system to buy and sell things. A barter system is a way to exchange goods and services for other goods and services. Later, some goods became more widely accepted than others. These could be used to calculate the value of other products and services. Around the 11th century BC, Chinese people started to use small pieces of bronze to trade things. In the early stages, coins of different shapes were used. The coins were standardised in the Qin Dynasty and started to take a circular shape with a square hole through the middle. Around the year 1000, the Chinese began to use paper money. The Song Dynasty saw the introduction of jiaozi, which is said to be not only the first example of paper currency used in China, but also in the world. Today, we have a modern system of coins and paper notes, but this is continuing to change and develop to other forms.
Look at the pictures and answer the questions.
What activities are shown in the pictures
What do they have in common
What other economic activities are part of your daily life
What activities are shown in the pictures
What do they have in common
What other economic activities are part of your daily life
The pictures show some daily activities, namely paying coins for some vegetables, using an ATM card to withdraw money, donating money to people in need, paying through an app on a smart phone.
These pictures all show types of economic behaviors, and they are all related to currency of various forms.
Online shopping
In-app Purchase, including digital goods or subscriptions
Understanding
ideas
02
Business Blossoms
Lead in
What’ s your ideal university
If you are admitted to this university, what are you going to major in
What would you like to do after you graduate from university
Talk about why you choose the job.
Look at the charts and answer the questions.
What options do college students have after graduation
What does the second chart tell you about the trend of college graduates starting their own businesses
What do you think the trend will look like in five years’ time
What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
What does the second chart tell you about the trend of college graduates starting their own businesses
① From 2009 to 2015, the percentage of university graduates who started a business rose.
② Between 2015 and 2016, the percentage remained almost at the same level, about 3%.
③ In 2017, the percentage declined.
What do you think the trend will look like in five years’ time
I think the trend will rise in five years’ time due to the policy of starting one’s own business as well as the development of social media and Internet economy.
decision
others
public views
job market
government’s
policy
family financial
situation
What can we infer from the title of the passage
Pre-reading
Business Blossoms
Someone may find chances of business from flowers.
Read the passage and find out what decision Zhang Yue made to
develop her career.
While-reading
Zhang Yue decided to return to her home town and start a business growing roses.
Choose the type of the passage. Give your reasons.
A. An argumentation.
B. A feature story.
C. An exposition.
Because the passage mainly talks about a young woman and her business.
Match the main idea with its corresponding paragraph.
Para. 1
Para. 2
Para. 3
Para. 4
Para. 5
Para. 6
Para. 7
Para. 8
Zhang’s mixed feelings for her peers who also dream of success and independence.
Zhang realised her home town was an ideal place for growing roses.
The challenges of starting businesses faced by young persons.
Zhang’s previous experience of asking for investment.
The biggest challenge at the initial phase and the current situation of Zhang's company.
Zhang’s advice for young entrepreneurs
Zhang carefully nursed rose fields.
The reasons why Zhang Yue returned to her home town and grew roses.
Choose the main purpose of the passage and give your reasons.
1. To introduce the main reasons why young people choose to start
their own businesses.
2. To analyse the pros and cons of young people starting their own
businesses.
3. To encourage all young people to start their own businesses after
graduation.
4. To help young people think more realistically before starting their
own businesses.
5. To teach young people the correct procedures for starting their own
businesses.
To help young people think more realistically before starting their own businesses.
As it puts in paragraph 7: Though she welcomes the new entrepreneurial spirit, she advises that people be realistic and seek guidance from expert consultants before rushing into things.
Organise information from the passage and complete the interview notes.
Read the interview points.
Locate the points in the passage.
Decide the right words to fill in the blanks.
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1 ___________ of Rose Valley Co., Ltd
Date 26 April
General situation of the company
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics 2 ____________ _____________________________________________.
Chairwoman
was willing to
purchase the product and help with its distribution
Reasons for starting a business in her home town
Challenges
3 ___________________ for growing roses.
Experiencing the freedom of 4 __________________.
5 ___________________________________________.
Getting investment.
6 _______________________________.
An ideal place
being her own boss
Giving something back to her home town
Persuading people to work for her
Advice for young entrepreneurs
You need a good idea, hard work, 7 ______________, 8 ______________________, access to capital, and
9 __________________________________________.
10 _____________________.
Know your own limits and those of the people you work with.
determination
a sound business plan
good management and negotiating skills
Don’t be too ambitious
1 What do you think has contributed to Zhang Yue’s success
2 What other difficulties do you think young people encounter when
starting their own businesses
3 Have you ever thought about starting your own business, or would you
rather do a white-collar job in an office Give your reasons.
4 How well do you understand the characteristics of a feature story How
are these characteristics reflected in the reading passage
1 What do you think has contributed to Zhang Yue’s success
2 What other difficulties do you think young people encounter when
starting their own businesses
One possible answer:
There are so many things that contributed to her success, such as her passion and devotion, hard work and determination, sound bussiness plans and good management as well as negotiating skills, luck to get investment and support from experienced business people.
One possible answer:
Some other difficulties may be encountered, such as lack of money, not being understood by parents, misjudgment of the market.
3 Have you ever thought about starting your own business, or would you
rather do a white-collar job in an office Give your reasons.
4 How well do you understand the characteristics of a feature story How
are these characteristics reflected in the reading passage
Of course, I have thought about starting my own business. I dream of enjoying the freedom of being my own boss. I wish to earn a lot of money all by myself. I am eager to achieve my value by offering others job chances.
Feature stories are human-interest articles that focus on particular people, places and events.
Feature stories are journalistic, researched, descriptive, colorful, thoughtful, reflective, thorough writing about original ideas.
Characteristics of a feature story:
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject .
A feature story uses quotes throughout the body to give the subject voice.
A feature story is told in third person.
A feature story can include personal profiles and human interesting stories and get the heart of the subject .
A feature story uses quotes throughout the body to give the subject voice.
Business Blossoms采用特寫式導入法，通過描寫Zhang Yue回憶參加節目時的緊張心情引出文章主人公，在第二段中交代Zhang Yue目前的工作狀態，成功引起讀者的閱讀興趣，然后作者才將故事的前因后果娓娓道來。
在介紹Zhang Yue為什么選擇種玫瑰花作為自己創業的方向后，通過第五段首句She is not the only young person to have been bitten by the start-up bug將文章的視線從Zhang Yue身上轉移到了創業的廣大青年身上，這是文章中的第一次由點及面的轉換。
“點面結合”寫作手法在Business Blossoms中的應用
TEXTUAL KNOWLEDGE
第五段末提到所有創業的青年在通往成功的路上都要面對很多挑戰，第六段話鋒一轉，通過第二句However, like any entrepreneur who was just starting out, she still had a lot to learn將讀者的關注點集中到了Zhang Yue的身上，實現了由面向點的轉換。
第七段首句再次引出創業的青年群體，借助Zhang Yue之口，向創業的年輕人提出了建議，文章再一次由點擴大到面。
這種“點面結合”的寫作手法，不僅豐富了文章的內容，還在“點”與“面”的相互轉換中使讀者加深對主題的認知。
Post-reading
Act out the interview based on the interview notes.
Summary
Always study hard and prepare for the future!
Language
points
03
Zhang never thought that this was something she would end up doing. 張從來沒有想過這是她最終會做的事情。
◆ end up以……結束,結果為……
【詞匯拓展】
end up with　　　　 以……結束 (后接表具體事物的名詞)
end up in 以……結束 (后接表抽象概念的名詞)
end up as... 最終成為/變成……
end up+adj./doing... 以……(狀況)而告終
He began his life as a poor man and ended up as a millionaire.
I thought I would be punished for the broken glasses but I ended up being praised for my honesty.
單句語法填空
(1)You will end up 　　　　　debt if you keep on spending money like that.
(2)If you don’t know what you want,you might end up not 　　　　　(get) something you want.
(3)If you take the time and effort to do this,you’ll end up 　　　　　more friends.
in
getting
with
It was only after graduating from university overseas and returning to visit her parents that Zhang realised the potential. 正是在海外大學畢業并回國看望父母之后,張才意識到了這一可能性。
【句式剖析】本句是一個It was...that...的強調句,強調的是句中的時間狀語after graduating from university overseas and returning...。其構成形式為:It is/was+被強調部分+that/who+句子其余部分。被強調的成分可以是主語、賓語和狀語,但不能是謂語和定語。強調人時可用who來代替that,強調其他句子成分時都用that。
It was when I felt lonely that I realised the importance of friends.
It was Haydn who encouraged Beethoven to move to Vienna.
【句式拓展】
(1)強調句子的主語時,后面句子的謂語動詞要和原主語一致。
It is I who am flying to London next week.
(2)含有not...until...的句子其強調句的形式為“it is/was not until...that...”,由于把否定詞not前移,所以that后面的句子要用肯定形式。
It was not until I told him that he knew what had happened.
It was not until midnight that they reached the campsite.
(3)強調句的特殊疑問句是由 “疑問詞+is/was it that+其他成分”構成。
—When was it that you received the manager’s reply
—The day before yesterday.
單句語法填空
(1)It’s not doing the things we like,but liking the things we have to do that
　　　　　(make) life happy.
(2)It was when I got back to the university 　　　　　I first came across my new friends.
句式升級
(3)I didn’t realise that she was a famous film star until she took off her dark glasses.(強調句)
→　　　　　　　　 she took off her dark glasses that I realised that she was a famous film star.
makes
that
It was not until
After I went on TV,a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution. 我上電視后,一家大型亞洲化妝品制造商愿意購買我的產品,并幫助分銷。
◆ purchase vt.購買;采購　n.購買;購買的東西
【詞匯拓展】
purchase...from　　　從……購買
purchase...with 用……購買
make a purchase 購買
purchaser n. 購買人
Tickets may be purchased in advance from the box office.
My sister purchased her first house with her own money.
單句語法填空
(1)A house is one of the most expensive 　　　　　(purchase) that most people ever make.
(2)The video player we purchased 　　　　　your shop doesn’t work.
(3)Have you found a 　　　　　(purchase) for our house yet
(4)We offer a nice gift to any customer who makes 　　　　　purchase at our shop of 100 yuan or more during National Day holiday.
purchases
from
purchaser
a
After I went on TV,a major Asian manufacturer of cosmetics was willing to purchase my product and help with its distribution. 我上電視后,一家大型亞洲化妝品制造商愿意購買我的產品,并幫助分銷。
◆distribution n.(商品的)分銷;經銷;分配;分布
【詞匯拓展】
distribute vt.　　　　　　　分配;分發;分布
distribute...to... 把……分給……
distribute...among/between... 在……中分發……
Please distribute these pictures among/to the children.
I told those international students that tea is widely distributed all over China.
單句語法填空
(1)Then we distributed some presents such as books and school bags
　　　　　them.
(2)Who will take charge of the 　　　___　　(distribute) of food and clothing to the flood victims
(3)The existing medical knowledge and skills are not equally
　　　　　　　(distribute) all over the world.
to/among　
distribution　
distributed
Though she welcomes the new entrepreneurial spirit,she advises that people be realistic and seek guidance from expert consultants before rushing into things. 雖然她對新的創業精神表示歡迎,但她建議人們在匆忙做事之前要立足實際,并尋求專家顧問的指導。
◆ guidance n.指導;引導;導航
【詞匯拓展】
give sb guidance on/about　　給某人有關……的指導
under the guidance of 在……的指導下
guide n. 導游;手冊 vt. 指導;給……領路
Let’s have a look at the TV guide and see what’s on.
We hired a local guide to get us across the mountains.
單句語法填空
(1)Under our teacher’s careful 　　　　　(guide),we did the experiment successfully.
(2)Pupils will need careful guidance 　　　　　their options.
(3)　　　　　(guide) by the sun,they walked towards their destination through the woods.
guidance
on/about
Guided
Though she welcomes the new entrepreneurial spirit,she advises that people be realistic and seek guidance from expert consultants before rushing into things. 雖然她對新的創業精神表示歡迎,但她建議人們在匆忙做事之前要立足實際,并尋求專家顧問的指導。
◆ consultant n.顧問
【詞匯拓展】
consult vt.　　　　　　　　 咨詢;請教;查閱
consult with sb about sth 就某事與某人商量
consult a dictionary 查字典
If you have any doubts about your health, you’d better consult your doctor at once.
單句語法填空
(1)To work out the difficult maths problem,I 　　　　　　　　　(consult) Professor Russell several times.
(2)The doctor consulted 　　　　　his colleagues about the operation on the patient.
句式升級
(3)After I consulted with my parents,I made up my mind to major in English.(分詞作狀語)
→　　　　　　　　　　with my parents,I made up my mind to major in English.
have consulted　
with
Having consulted
Review language points.
Retell the development of currency.
Use the new words and expressions to write about the work you want to do in the future in 80 words.
THANKS FOR WATCHING

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